About
I gentle rescued wild mustangs with Pure Liberty. No force. Just presence, patience, and trust earned through relationship.
This work with wild horses has changed how I understand people.
I spent fifteen years as a senior creative leader at brands like Abercrombie & Fitch, Tommy Hilfiger, and Old Navy. I understood performance, pressure, image, and the ability to hold everything together from the outside.
The horses taught me something entirely different.
They taught me what real presence actually feels like in the body. What happens when the nervous system is regulated enough to stop performing, controlling, or bracing. How quickly fear, overthinking, collapse, or self-protection change the way we connect.
For over a decade, I’ve studied the mammalian nervous system, somatic practices, Chinese medicine, qi gong, meditation, yogic traditions, and human behavior. Again and again, I kept coming back to the same questions: what unconscious patterns have we held onto for survival, and how can we release them now that we are safe?
Today, I facilitate conditions where people can encounter themselves more honestly through embodied experiences with wild mustangs, and support their process through virtual coaching.
Jaye Riedinger
Horses are prey animals wired for survival. Their nervous systems are constantly reading breath, posture, tension, attention, and presence. They respond honestly to what is happening in the body, often before we are consciously aware of it ourselves.
Immediate
The feedback is immediate and honest. No interpretation, no delay, no agenda. Just a direct response to what is actually there.
Honest
Breath, posture, tension, shutdown. Horses register all of it before you are conscious of it yourself.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
Howard Thurman
Author, philosopher, mystic, educator, and civil rights leader.
Team
